William is not your average cabinet maker, more of an artisan craftsman - minus the kale salad. Sure he can build a you a neat kitchen, but he usually works with some of Brisbane’s big gun architects. He is the man they call when they need that extra attention to detail to turn their vision into a ‘knock-on-wood’ reality.
When dealing with architects WIlliam realised that his look and feel needed to be sharp and slick. Hence this sharp and slick brand.